Why I Became
a Life Coach
I didn't wake up one day with everything figured out — I became a life coach because I know what it feels like not to have it all together.
Like so many people, I've faced seasons of doubt, setbacks, and those quiet moments where I wondered if I was really on the right path. I've made choices that didn't serve me, held onto habits that weighed me down, and wrestled with obstacles that felt bigger than me. And through it all, I learned that change doesn't come from waiting for the "perfect" moment — it comes from taking one honest step forward, even when it feels uncomfortable.
Coaching, for me, isn't about perfection — it's about progress. It's about having someone in your corner who sees your potential even when you can't. I became a coach because I wanted to be that person for others — the one who reminds you that you're capable, even when you're struggling to believe it yourself.
Every session, every conversation, is built on that belief: that growth is possible, that change is within reach, and that your story isn't finished yet.
Three Pillars
of Growth
Every session, resource, and conversation is built around these three foundations — together they create a complete path forward.
Build Unshakable Confidence
Rewire the stories holding you back. Develop a foundation of self-trust that doesn't waver when life puts pressure on you.
Get Started
Learn New Approaches
Break free from old patterns. Discover fresh perspectives and evidence-backed strategies that open doors you didn't know were there.
Get Started
Gain Practical Tools
Walk away with something real. Tangible exercises and frameworks that create lasting change — not just inspiration that fades.
Get Started
What's
Included
Flexible, accessible, and designed to meet you where you are — structured to be genuinely useful, never overwhelming.
All content is available 24/7 across every device. Whether you have five minutes or a full hour, your growth is always within reach.
Monthly group sessions and quarterly 1:1 intensives give you direct, personalised guidance and real-time breakthroughs.
New frameworks, audio guides, and exercises added every month. Your membership evolves as your journey does.
Grounded in psychology and real coaching experience — never generic advice, always purposeful and practical.
Connect with others on the same path. Share wins, ask questions, and stay accountable inside a supportive, like-minded community.
Choose Your
Path Forward
Three ways to work together — each designed to meet you where you are. Flexible payment plans are always available so investment never has to be a barrier.
The Spark Session
A single focused 60-minute coaching session. Perfect for clarity, a specific challenge, or a powerful first step.
- 60-min 1:1 deep dive
- Personalised action plan
- Follow-up resource guide
- Email support for 7 days
Investment
Book more sessions, save more — packages available
The 90-Day Reset
A complete mindset overhaul. Three months of focused coaching, accountability, and deep personal growth work.
- Bi-weekly 1:1 sessions (6 total)
- Unlimited voice memo check-ins
- Full resource library access
- Private community membership
- Monthly group coaching call
As low as
Total investment from $4,890 · Save vs. single sessions
💳 Flexible payment plans available — spread the cost over 3 months, no stress.
Monthly Mastery
Sustained momentum for those committed to growth as a lifestyle — not a one-time event.
- Monthly 1:1 coaching session
- Weekly mindset prompts
- Group sessions included
- Priority booking access
As low as
Billed monthly · Cancel anytime · No lock-in
💳 Flexible payment options available — let's find a plan that works for you.
What Clients
Are Saying
Working with DeShawn completely shifted how I see myself. I came in feeling stuck — like I'd been running in place for years. He didn't just give me advice, he helped me hear my own voice again. Three months in and I actually trust myself to make decisions without second-guessing everything.
I was skeptical about coaching — I thought it was just motivational speak. But DeShawn is different. He's real, he's direct, and he doesn't let you off the hook. In the best way. He helped me get honest about what I actually wanted out of my career and gave me a clear path to go after it.
What I appreciate most is that DeShawn meets you exactly where you are. No judgment, no pressure — just genuine presence and real insight. Our sessions feel less like a coaching call and more like a conversation with someone who actually believes in your potential. That energy is contagious.
I'd been in therapy for years, and while it helped, I needed someone who could bridge inner work with real-world action. DeShawn does exactly that. He helped me break a pattern I'd been carrying for over a decade and gave me tools I still use every single day. Worth every session.
I came to DeShawn after a major life transition — divorce, job change, all of it at once. He helped me slow down, get grounded, and rebuild from clarity instead of fear. The calm, steady energy he brings to every session is something I didn't know I needed until I experienced it.
Frequently
Asked
Everything you need to know before getting started. Don't see your question? Reach out directly — we respond personally, always.
All digital courses, monthly live group sessions, a growing library of coaching resources, and access to our private community — all in one place.
Instant access through your personal dashboard the moment you join — on any device, anytime, anywhere.
Yes. Upgrade or adjust anytime from your account settings. All your progress and history carries over seamlessly.
Absolutely. Investment should never be a barrier to growth. Reach out and we'll find a payment structure that works for your situation — no pressure, no judgment.
Yes — no lock-in, no friction. Cancel any monthly plan from your account at any time. Zero questions asked.
Via the contact page or at hello@puremindsetcoaching.com — every message is read and responded to personally within 24 hours.
Still have questions?
Reach out directly at hello@puremindsetcoaching.com — or book a free 15-minute intro call and we'll talk it through.